Makeup Company Forces Employees to Write Fake Sephora Reviews, Private Email Leaks

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A makeup company is being accused of faking reviews before a product launch—but they aren’t the first company to be called out.


Sources:

[FTC Reacts]
https://web.archive.org/web/20191022133219/
https://www.ftc.gov/system/files/documents/cases/192_3008_sunday_riley_complaint.pdf

[FTC Settlement]
https://web.archive.org/web/20191023210555/
https://www.ftc.gov/system/files/documents/cases/192_3008_sunday_riley_acco.pdf
https://www.ftc.gov/news-events/press-releases/2019/10/devumi-owner-ceo-settle-ftc-charges-they-sold-fake-indicators

[Why People Trust Reviews]
https://journals.sagepub.com/doi/full/10.1177/0956797617711291
https://www.glamour.com/story/fake-online-beauty-reviews